Connecting the dots –

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Ten years ago I registered the domain name. At that time I was planning that it will become the name of a web development agency.

Well, that never happened.

I could find many reasons why, but let’s face it: the main reason is ME.

Looking back I can connect the dots and understand why this happened (or did not happen).

As I see it now, being an agency it’s about volume, tens of projects, tens of clients etc. and that’s not me (at least not now and not in the last ten years).

I like mid/long-term projects, I like focusing on that project and working with people from other departments to get a glimpse of how everything gets connected to make it whole.

I hate useless stuff. I don’t feel comfortable working on something that I don’t believe in or think it will not be used because it really affects my motivation and focus.

All these and other subjective reasons led to this point.

So what’s next? will become a label (a brand I think is a bit too early 🙂 ) for products/projects I will be building or co-found.

The goal is to create products that save you mainly time, time that you can spend doing real life stuff and not stare at a screen.

This means applications that automatize, simplify or solve everyday problems, challenges.

Let’s dig in.


I’ve done a redesign for the website so that it reflects this new path